Go Great Western - A History of GWR Publicity
One reason why the Great Western was so loved among railways is that it invited the public's interest in itself and satisfied the curiosity of 'boys of all ages' by publishing books, guides, puzzles, films, a first-class magazine and many other items in addition to the more routine posters, notices and timetables. The GWR was indeed a substantial publisher in its own right, and for many years was in the fore-front of developments in public rela-tions and advertising in Britain. Here is the full history skilfully portrayed against the background of the railway itself. Each aspect of publicity is given detailed treatment and numer-ous items are reproduced pictorially. The book ends with a useful check-list of the 'sale publications' and jig-saw puzzles now so much prized by collectors.
Hardback with dust jacket, 200 pages, black & white illustrations
Condition: Very Good
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Updated: 29 December 2021