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Great Western Lines & Landscapes
Runpast

Great Western Lines & Landscapes

Regular price £6.50
The Great Western Railway was a huge business. Never content to sit back and wait for passengers and goods traffic to turn up at its stations and depots, the GWR put an enormous amount of energy and resources into selling itself to customers, whether for the annual holiday, a half-day excursion or a new factory connected to its system and producing goods which could be transported by GWR freight services. The GWR was always well aware of the benefits accruing from carefully planned marketing strategies and ambitious advertising campaigns. Its prosperity depended on high levels of service and efficiency bringing in new and repeat business. It created images which struck a chord with the public, such as the 'Holiday Line' and the 'Ocean Coast' and played a large part in helping to develop tourist destinations like Torquay, Weston-Super-Mare, Porthcawl and many others. The GWR also targeted American tourists with images of historical / rural England and of King Arthur and Celtic legends. Freight was not neglected - with extensive dock developments in South Wales, 'new' industries in West London and widespread agricultural traffic, it was central to the Company's interests. Alan Bennett's extensive study of the GWR's business enterprise has been distilled into his usual accessible style in this important book, accompanied by relevant illustrations in colour and black and white - GWR posters, brochures, flyers etc, many of which have not previously been published in book form. This title fills an important gap in published histories of the GWR and even ardent enthusiasts of the Railway are likely to find their knowledge expanded. Around 100 black and white and colour illustrations.

ISBN: 9781870754552

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